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24 hours a day
ITV1 is the UK's biggest commercial television network watched on average by 45m people in a typical week. ITV1 provides programming across all genres including drama, entertainment, current affairs, news, film and sport.
The X Factor - Satursdays 7.10pm
Simon Cowell, Louis Walsh and Dannii Minogue return for another series of the hit talent show and are joined this year by new judge Cheryl Cole. The four judges scour the country for that special someone who has what it takes to be the next Leona Lewis, but maybe not the next Steve Brookstein.
